An awesome post from Minimal Mac describing exactly why we don’t watch regular TV anymore:

Then, a few minutes later, a commercial comes on. The volume difference is jarring to say the least. I would safely guess it is fifty percent louder than the show. I hurriedly reach for the remote and turn it down…

“Did it break?”, she asks…

“No. It’s just a commercial.”

This is how the next generation feels about commercial-based TV. The broadcast empires had better figure out a solution soon, or TV just won’t be relevant to them anymore. I know it’s already practically irrelevant to me.

via Marco Arment